The world of K-pop is full of exciting groups, and TREASURE stands out as one of the brightest. Since their debut under YG Entertainment in 2020, the group has captured global fans with their energetic performances and heartfelt songs. Each member brings a unique charm—whether it’s vocals, rap, or dance—that blends into TREASURE’s powerful identity. For fans curious about their journey, learning about TREASURE members reveals not just who they are, but why they’ve become an essential part of K-pop’s rising generation. With growing international recognition and unforgettable performances, TREASURE continues to prove that they are more than just idols—they’re storytellers of a new era.
The Unique Talents of TREASURE Members
TREASURE began with 12 members chosen through the survival show YG Treasure Box. Each member contributes a different strength, which is why the group resonates with fans worldwide. Jihoon and Choi Hyunsuk, the dual leaders, guide TREASURE with balance—Jihoon’s calm leadership complements Hyunsuk’s bold charisma. Haruto and Yoshi bring distinct rap tones, showcasing TREASURE’s versatility in hip-hop-infused tracks. Junkyu and Bang Yedam (before his departure in 2022) were often praised for emotional vocals that carried the group’s melodies. Meanwhile, members like Asahi and Doyoung add unique vocal colors that make each song refreshing. Together, they create performances that feel polished yet authentic. Fans love how each stage highlights both the group’s chemistry and their individual strengths.
TREASURE’s Breakthrough in K-pop
TREASURE made an explosive debut with the single album The First Step: Chapter One in August 2020. The title track “Boy” showcased youthful energy with choreography that quickly became a fan favorite. Their rookie year was record-breaking—they sold over one million albums across the First Step series, earning them the title “Million Seller.” Songs like “I Love You” and “MMM” further solidified their reputation as one of the most promising fourth-generation boy groups.
What set their debut apart was how TREASURE balanced YG’s signature hip-hop influence with refreshing youthful energy. While other YG groups leaned heavily into edgier concepts, TREASURE blended bright, emotional melodies with powerful rap and dance, making their style accessible to a wide range of audiences. Their rookie awards, explosive sales, and early international recognition set the tone for a career that was destined to break barriers. By the end of 2020, TREASURE had already proven themselves not just as YG’s next project but as leaders of a new generation of idols.
TREASURE’s Growth and Global Impact
The group has steadily expanded its influence beyond South Korea. In 2022, TREASURE released The Second Step: Chapter One, which topped charts and broke personal records. Tracks like “JIKJIN” displayed maturity in both concept and sound, signaling their evolution from rookies to serious contenders in the industry. Their follow-up releases showed greater experimentation with EDM, pop-rock, and emotional ballads, proving their versatility.
TREASURE’s Japanese promotions also played a major role in their rise, with singles like “Beautiful” and “HELLO” capturing mainstream attention. Japan’s music market is one of the most competitive in the world, and TREASURE’s ability to chart successfully there highlighted their global potential. Their tours and concerts became a central part of their identity, showcasing not just synchronized choreography but moments of humor, intimacy, and direct connection with fans.
Live performances in countries like Thailand, Indonesia, and the Philippines further cemented their reputation as one of the most exciting fourth-generation groups. Each show demonstrated their ability to adapt to local audiences, often speaking different languages, interacting with fans, and even adjusting setlists for international stages. This adaptability is what makes TREASURE unique—they are not only performers but also cultural ambassadors.
Analysis: Why TREASURE Members Shine in K-pop
What makes TREASURE stand out among many K-pop groups is their balance of individuality and unity. Each member has a clear identity—whether it’s Haruto’s deep rap voice, Jihoon’s leadership, or Asahi’s production skills. This individuality ensures that fans can connect with members on a personal level. Yet, when they perform together, TREASURE becomes more than the sum of its parts.
Their growth narrative also plays a significant role in why fans stay dedicated. From the survival show era to their million-selling debut, fans have witnessed their evolution firsthand. This journey fosters a sense of emotional investment—supporters feel like they are part of TREASURE’s success story.
Another reason for their success lies in their versatility. While many groups specialize in one concept, TREASURE confidently shifts between playful summer tracks, hard-hitting hip-hop anthems, and sentimental ballads. This variety makes their discography appealing to both casual listeners and dedicated fans. Moreover, their ability to self-produce and experiment with new sounds shows artistic maturity beyond their years.
Here is their TREASURE performing their song ‘LAST NIGHT’ in BANGKOK (2025):
Conclusion
TREASURE members have quickly grown into some of K-pop’s most dynamic stars. From their powerful debut to their steady rise as global icons, they continue to redefine what it means to be a fourth-generation group. Their mix of talent, hard work, and charisma ensures they’ll remain influential for years to come.
What makes their journey particularly inspiring is how TREASURE embodies both ambition and authenticity. They remind fans that success isn’t just about records and awards but also about growth, storytelling, and connection. Their concerts, albums, and interviews prove that they view fans as partners in their journey, not just spectators.
For fans, following TREASURE isn’t just about listening to music—it’s about being part of a story filled with challenges, victories, and hope. Whether you’re a longtime fan or a curious newcomer, diving into the world of TREASURE means discovering one of K-pop’s brightest acts. As their career continues to unfold, TREASURE is set to inspire the next wave of global artists, leaving a legacy that extends far beyond their music.
FAQ
Who are the leaders of TREASURE?
TREASURE has dual leaders: Jihoon and Choi Hyunsuk. Jihoon is known for his calm and steady leadership, while Hyunsuk adds bold charisma, creating a balance that guides the group effectively.
What was TREASURE’s debut song and achievement?
TREASURE debuted in August 2020 with ‘Boy’ from their single album The First Step: Chapter One. Their rookie year was record-breaking, selling over one million albums across the First Step series, earning them the title ‘Million Seller.’
How has TREASURE grown internationally?
TREASURE expanded globally through Japanese promotions with singles like ‘Beautiful’ and ‘HELLO,’ as well as tours across Asia. Their concerts in Thailand, Indonesia, and the Philippines showcased adaptability, with members often speaking local languages and adjusting performances to connect with fans worldwide.
What makes TREASURE unique among K-pop groups?
TREASURE stands out due to their balance of individuality and unity. Each member brings a distinct skill—vocals, rap, or production—while their performances highlight strong group chemistry. Their versatility across playful, emotional, and hip-hop tracks makes their discography appealing to diverse audiences.
Resources
- YouTube: TREASURE “JIKJIN” MV
- Allkpop: TREASURE Breaks Million-Seller Record
- Soompi: TREASURE’s Japanese Promotions
- Koreaboo: TREASURE Members’ Impact on Fans
- Billboard: TREASURE’s Rise in Global K-pop