Meovv is a five-member girl group under THEBLACKLABEL, led creatively by producer Teddy. Meovv debuted on September 6, 2024, with the digital single “Meow,” and they drew attention fast for their sleek “black cat” concept and performance polish. Their rollout also felt modern, since the agency revealed members one by one and built hype through strong visuals and teaser storytelling.

In addition, Meovv moves with a global mindset. They partnered with Capitol Records for broader promotions and expanded their reach with Japanese releases later on. Their sound leans dance and hip-hop, but they keep it pop-friendly with bold hooks and confident delivery. Although some fans confuse them with other agencies like DSP Media, their identity stays firmly tied to THEBLACKLABEL’s signature style. With steady comebacks and growing stage wins, they continue to climb in a competitive K-pop landscape.

Who is Meovv?

Meovv is THEBLACKLABEL’s first girl group, formed through the agency’s trainee and casting system rather than a survival show. The group first gained buzz after THEBLACKLABEL announced plans for a new girl group in early 2024. Later, the team opened official SNS accounts on August 16, 2024, then introduced members from August 21 to August 29, 2024.

They officially debuted on September 6, 2024, with their first release, the digital single “Meow.” After that, they returned with “Toxic” and “Body,” then pushed into 2025 with “Hands Up,” their first EP My Eyes Open VVide, and more releases that widened their sound. Musically, they mix dance-pop, hip-hop energy, and clean melodic lines that fit both stages and playlists.

Their unique trait is how they pair model-like visuals with strong performance roles. Their official fandom name is PAWMPAWM, which reinforces the cat-themed branding while keeping the tone cute and memorable for kpop idols.

OVERVIEW

Kim Soo-in

Birthday: April 12, 2005
Age: 20
Birthplace: Daejeon, South Korea (raised in Daegu)
Height/Weight: 172 cm / N/A
Zodiac Sign: Aries
Blood Type: N/A
MBTI: ENFP
Position: Main Dancer, Vocalist
Fun Fact: Fans knew her as “The Bang Girl” pre-debut.

Lee Ga-won (Chloe Lee)

Birthday: April 27, 2005
Age: 20
Birthplace: Ohio, USA
Height/Weight: 173 cm / N/A
Zodiac Sign: Taurus
Blood Type: N/A
MBTI: INTJ
Position: Main Vocalist, Rapper
Fun Fact: She trained at YG Entertainment before THEBLACKLABEL.

Tanaka Anna (Jung Anna)

Birthday: November 17, 2005
Age: 20
Birthplace: Imizu City, Toyama Prefecture, Japan
Height/Weight: 164 cm / N/A
Zodiac Sign: Scorpio
Blood Type: O
MBTI: ISTP
Position: Vocalist, Visual
Fun Fact: She worked as a model in Japan from 2014.

Na Rin

Birthday: August 15, 2007
Age: 18
Birthplace: Sinsa-dong, Gangnam-gu, Seoul, South Korea
Height/Weight: 166 cm / N/A
Zodiac Sign: Leo
Blood Type: N/A
MBTI: ENFP
Position: Main Rapper, Main Vocalist
Fun Fact: “Lyn” is her nickname.

Ella McKenzie Gross (Na-bi)

Birthday: December 1, 2008
Age: 17
Birthplace: Los Angeles, California, USA
Height/Weight: 168 cm / N/A
Zodiac Sign: Sagittarius
Blood Type: N/A
MBTI: INTP
Position: Vocalist, Visual, Maknae
Fun Fact: She has been a model under THEBLACKLABEL since 2018.

Meovv’s Impact in K-pop

Meovv grew quickly after debut because their rollout felt high-end and consistent. They started strong with “Meow,” then built momentum with follow-up releases that leaned into bolder performance energy. As their catalog expanded, they also proved their stage power by earning music show wins in 2025 with “Hands Up.”

Their impact shows in how fans talk about them. Many listeners point to their styling, confident delivery, and clean choreography as a new standard for rookie presentation. They also gained attention outside Korea thanks to Capitol Records’ global support and steady international coverage.

Musically, Meovv evolved from a sharp debut concept into a broader palette. Their first EP My Eyes Open VVide added more variety while keeping the same confident edge. With rising visibility and growing physical sales, they now sit among the rookie acts people watch closely for the next wave of kpop albums.

Discography Highlights

Their sound started with sleek, punchy dance-pop built for visual impact. Later releases added more color and range, especially through the EP era. Even so, they kept the same confident tone that defines Meovv.

Major Awards and Achievements

Meovv earned notable rookie momentum through award nominations and early wins. At the 2024 Mnet Asian Music Awards, they won Favorite Rising Artist, which signaled strong early recognition. They also won IS Rookie at the Korea Grand Music Awards in 2025, adding another key milestone for a young group.

On music shows, they secured their first win with “Hands Up” on M Countdown in May 2025, then followed with additional wins during the same era. In late 2025, My Eyes Open VVide reached Platinum certification (250,000 units) on Circle Chart, showing strong buying power beyond streaming. These results reflect growing fandom strength and expanding public awareness.

Artistry, Style & Brand Endorsements

Meovv’s identity blends sharp dance performance with a cool, fashion-forward look. Their music pulls from dance and hip-hop, while lyrics and delivery focus on confidence, attitude, and momentum. Visually, they lean into sleek styling that matches THEBLACKLABEL’s image, yet each member keeps a clear personal vibe.

Their brand fit also comes naturally because several members have modeling backgrounds, which supports high-impact campaigns and editorial styling. While endorsements continue to grow, their early pop-up and promo approach already shows strong branding strategy.

Want more K-pop profiles, timelines, and comeback guides? Visit the Koreafiz website for more updates on Meovv and other groups.

Resources

• Kpopping. Meovv Profile
• KStarPlanet. Meovv Profile
• KpopAZ. Meovv Members Profile
• We Got This Covered. Meovv Member Info
• KpopSingers. Meovv Group Profile